Hi there! I'm Jacquelyn.
Content Marketing Strategist, Website Copywriter, Project Manager, and Business Owner
After 15 years working in web development and tech for government, higher education, and SaaS companies, I have decided to bring my two greatest passions — writing and helping people — together.
I support small to midsize businesses and personal brands, especially in mission-driven industries like the health, coaching, consulting, course creation, and tech, achieve their content marketing goals. As a strategist and copywriter, I focus on optimized website copy, personalized, human-first content, and sales-ready case studies. Interested? Check out Waymarks Web Studio!
I’m also a little bit of a tech wizard slash project manager. I have managed web-based projects, onboarded customers to new platforms, migrated websites to new hosts, written internal process documentation, monitored team metrics, and used cool tools like Jira, Confluence, Monday, Asana, Trello, and others to keep things running smoothly.
When I’m not busy with all that, I’m nurturing my fledgling shop Waymarks Learning, creating practical project management resources for freelancers and small biz, and enjoying life with my husband and three boys in the amazing Southwest USA.
Let’s connect!
Waymarks Web Studio
Story-driven Marketing Strategy with Content and Website Copywriting
Your stories are powerful… if they actually reach the right people.
At Waymarks, I help mission-driven teams turn blogs, case studies, and website copy into more clients and conversions.
Waymarks Learning
An Esty shop: Printables for Every Learning and Life Need
Rooted in a love for creating my own templates, formatted documents, and worksheets, our offerings are a testament to a personal journey of enhancing productivity.
Current listings include a variety of elementary school learning aids (worksheets, flashcards, and activities) and resources for adult learners to assist in daily life tasks (workbooks, goal-setting).
Inspired and designed for personal and family use.
Use Promo Code JACQUELYN10 for 10% off!
Web Development Essentials For Junior Developers (blog series)
The Importance of Version Control and Git in Web Development
Series: Web Development Essentials
Dive into the world of version control and discover the wonders of GIT, a tool not just for teams but for solo devs too. Ever found yourself yearning for an “undo” button during intense coding sessions? That’s GIT’s magic for you. By mastering its features, whether you’re collaborating or coding solo, you pave the way for smoother projects and a robust development foundation. Keep learning and let your code shine! 🌟
For a deeper understanding, check out our comprehensive guide, packed with essential GIT commands and valuable resources to amplify your coding journey.
Resources Hub
Free eBook: Project Management Made Easy
Do you struggle with juggling multiple clients and competing deadlines? Get a copy of the free eBook "Wandering Less, Winning More."
Inside are simple, practical project management techniques that business owners and small teams can start using today.
Breathe easier and keep your happy clients.
Free Course: Website Basics for Businesses
Overwhelmed by the thought of building a new website for your business or non-profit? Feeling lost in all the options and details?
Sign up for my free 10-lesson email course Website Basecamp. In just 20 minutes each day, you'll learn the essential steps for a successful website project: from strategy and budget to design and technical requirements.
No more guesswork or costly mistakes.